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Ebe Meitern-Vare

Food × Mind × Technology

From early idea to practical outcome.

Independent Project & Innovation Partner — Food, Health & Wellbeing

I work at the intersection of food science, psychology and technology—exploring how science, behaviour and AI can help us live healthier, more sustainable lives. My project work connects these perspectives with quality, strategy, product development and practical delivery.

Stockholm-based · Working internationally · Available for travel

Introduction

Flexible support for ideas that need structure, substance and momentum.

I’m Ebe Meitern-Vare, an independent project and innovation partner with a professional foundation in food science, quality and regulation, and an expanding focus on psychology, digital products and AI. I can join a team for a focused assignment or work alongside it regularly—connecting scientific detail, human understanding and digital possibilities to move an idea towards a practical outcome.

My background

How I Got
Here

My work has developed as a progression: from understanding food, to improving systems, to understanding people—and building better solutions from those perspectives.

Explore my experience
  1. 01

    MSc in Chemical Engineering, specialising in Food Technology

    Understanding food

    Food technology gave me the scientific foundation for understanding ingredients, production and safety. My early professional work extended this into public-sector food regulation, including EU and international regulatory work connected to Codex Alimentarius.

  2. 02

    Quality, processes and international collaboration

    Understanding systems

    Across my career, my work has spanned food safety, regulation, commercial quality, product development and innovation—alongside product lifecycle management, digital transformation and cross-functional international work.

  3. 03

    Psychology, behaviour, UX and everyday choices

    Understanding people

    Questions about how people interpret information and make decisions led me towards Google UX Design training and an MSc in Psychology, which I am currently completing with particular interest in behaviour, wellbeing and decision-making.

  4. 04

    AI, digital innovation and Fuudit

    Building solutions

    Additional learning in Python and SQL has supported my growing work with digital products and AI. These threads now converge in Fuudit, where I am exploring food, technology, sustainability, behaviour and personalised nutrition through a practical product lens.

Services

Strategy when you need it. Delivery where it matters.

Project & advisory support

01
  • Strategic sparring and fresh perspectives
  • Turning early ideas into structured concepts
  • Project planning and coordination
  • Business cases and decision materials
  • Workshops and action plans
View more examples
  • Fractional project support

Food & recipe concepts

02
  • Original recipe development
  • Gluten-free, dairy-free and plant-based alternatives
  • Higher-protein, lower-sugar and allergen-conscious concepts
  • Sustainable and food-waste-reducing recipes
  • Recipes featuring a client’s product
View more examples
  • Recipe collections for apps, campaigns and websites
  • Menu, meal and food-product concepts
  • Recipe testing, instructions and visual direction

Documents & processes

03
  • Project briefs and concept documents
  • SOPs and internal guidance
  • Quality and risk documentation
  • Process maps and responsibility matrices
  • Product specifications and supplier materials
View more examples
  • Training materials
  • KPI and reporting templates
  • Presentations and decision papers

Research & insights

04
  • Market and competitor research
  • Scientific literature and evidence reviews
  • Consumer and behavioural insights
  • User and stakeholder interviews
  • Thematic analysis
View more examples
  • Trend and opportunity mapping
  • Nordic partner and expert research
  • Translation of complex findings into practical recommendations

Product & user experience

05
  • User-journey reviews
  • Behaviour-change perspectives
  • Digital-health content and trust
  • Customer feedback analysis
  • AI-output quality and review processes
View more examples
  • Product and feature concepts
  • Onboarding and engagement ideas
  • Connecting scientific, product, quality and commercial perspectives

Partnerships, programmes & events

06
  • Programme and workshop concepts
  • Expert and speaker research
  • Partnership proposals
  • Nordic partner identification
  • Wellbeing-event content and briefing materials
View more examples
  • Sponsor or collaborator assessments
  • Participant research and feedback evaluation
  • Coordination of small programmes and activations

Food × Mind × Technology

Food, Mind & Wellbeing

I’m fascinated by the connection between what we eat, how we think and how we feel—and by the role technology can play in helping us make better everyday choices.

My background in food science and quality, combined with my current studies in psychology, has increasingly drawn me towards the intersection of nutrition, behaviour, mental wellbeing and longevity.

I’m particularly interested in translating complex science into practical, realistic approaches to everyday wellbeing—without perfection, extremes or quick fixes.

01

Food

Food science, food technology, food safety, quality and sustainable food systems.

02

Mind

Psychology, behaviour, decision-making and wellbeing.

03

Technology

AI, digital products, UX, innovation and personalised tools.

Building Fuudit

Use what you have.
Waste less.
Eat better.

Fuudit is the food-tech platform I’m building: an AI-powered kitchen companion designed to help people understand and use the food they already have, reduce household food waste, discover relevant recipes and make everyday food decisions easier.

This work is also a practical way to explore longer-term questions around personalised nutrition, food behaviour, smarter meal decisions and AI-supported everyday wellbeing. These are directions for Fuudit’s development—not promises of functionality that already exists.

Hands developing a recipe with fresh seasonal ingredients

Example assignments

What could we work on together?

Illustrative possibilities—not presented as completed client projects.

  1. 01Develop a gluten-free recipe collection for a new food product
  2. 02Turn an early wellbeing idea into a structured project concept
  3. 03Review and improve product-quality documentation
  4. 04Research Nordic partners for a London wellness organisation
  5. 05Develop a quality-review process for AI-generated health content
  6. 06Analyse customer interviews and translate the findings into product recommendations
  7. 07Create programme themes and speaker briefs for a wellbeing event
  8. 08Develop sustainable recipes that prioritise ingredients at risk of being wasted
  9. 09Create practical SOPs, risk assessments or training materials for a growing company
  10. 10Support a cross-functional innovation project from initial idea to pilot

Engagement options

Ways to work together.

Choose a focused conversation, a defined project or flexible, ongoing support.

Sparring session

A useful next step.

A focused 15–30-minute conversation to explore an idea, challenge or project and identify the most valuable next steps.

Focused project

Clear scope. Tangible output.

A clearly defined assignment such as a concept, recipe collection, research project, evidence review, process improvement or documentation package.

Flexible, ongoing support

Regular support. Flexible scope. Real momentum.

Regular hands-on support over an agreed period—typically a few hours or one day per week—combining strategic advice with research, creation, coordination and delivery.

The duration and working rhythm are shaped around the project, team and intended outcomes.

Discuss a partnership

Each engagement is shaped around two or three agreed outcomes, so the scope remains flexible while the expected value and deliverables stay clear.

Pricing available following an initial conversation.

Project partnership

How a Project Partnership Works.

Strategic thinking and practical creation stay connected throughout the engagement.

01

Define

Understand the challenge, review existing materials and agree on the most valuable outcomes.

02

Develop

Research, create, coordinate, test and refine the work together with the relevant team.

03

Deliver and continue

Finalise the agreed outputs, present the recommendations and determine whether implementation, handover or continued support would be most useful.

Selected experience

The experience behind the work.

  • Food technology and chemical engineering (MSc-level)
  • Commercial quality, regulatory affairs and food safety
  • Government and Codex Alimentarius work
  • Psychology MSc studies
  • UX design training
  • Digital transformation, AI-tool and process development
  • Founder experience in food and technology

About Ebe

Professional portrait of Ebe Meitern-Vare

A multidisciplinary perspective.

Whether the project is a recipe collection, a quality process or a digital product, the way of working stays the same: moving between scientific detail, human behaviour and practical implementation to bring the right perspectives together around each brief.

Location & availability

Based in Stockholm and working remotely with organisations internationally. Available for travel depending on the project.

Contact

Tell me what you’re working on.

You do not need to have the entire brief ready. Share the idea, challenge or unfinished project, and we can explore whether my experience could be useful.

Your enquiry is sent privately to Ebe. A confirmation copy is sent to your email address.

Privacy notice

Privacy

Contact-form privacy notice.

The form collects your name, organisation, email address and project details, plus any website, support needs or timeframe you choose to provide. This information is used only to receive, respond to and follow up on your enquiry.

Your submission is sent through the website’s secure email service to Ebe’s private inbox. A confirmation copy is also sent to the email address you provide. The website does not save submissions in its own database, although email copies remain in the relevant inboxes and the email service processes delivery.

Access is limited to Ebe and the services needed to deliver the emails. A fixed retention period has not yet been set. If you would like your information corrected or deleted, reply to your confirmation email or use this form and state that your message concerns privacy.

This notice will be reviewed if the form’s storage, recipients or handling change.